Since we started looking at key skills for a water industry writer, we have looked at writing well, water knowledge and understanding your audience. In this week’s post, we look at Skill #4.
Skill #4: Research Skills
As we have gone through critical skills for writers there is one you may not have thought about. Research skills. You need a writer able to find the background information that supports your solution. In journal articles, in conference proceedings, in industry publications. The information could be anywhere: blogs, on line resources. Even on your competitor’s website.
You need that writer to be able to synthesize all that information. Someone who can take complex ideas and explain them simply.
Your prospects don’t really want to know all the intricate details. They do want to know that the technology is proven. They want to have it explained clearly and simply.
A water industry writer needs to be able to find the evidence that proves your process. Who stays abreast of the latest developments in the scientific literature. Who can take complex ideas and explain them in clear and simple terms.
I love a good lit review! I keep up with the latest in wastewater treatment, subscribe to newsletters, belong to industry associations. No one else researches the problems you solve like I do. Let me put my skills to work for you- contact me today!
Contact me to discuss your next content project.