FREE DOWNLOAD: A useful plain language checklist
Is your content ‘talking’ to your audience?
The whole point of marketing is to start a one-on-one conversation between two people. Ultimately a conversation between your sales person and their business manager.
Your product is complex and technical. That’s fine. But if your content is hard to understand the conversation may never get started. You need to simplify the language in your content to make your complex, technical product understandable.
Download this useful checklist and keep it handy for when you write your next white paper, case study or blog post. Make your content more easily understood. More believable. More persuasive.