How to Powerup your Blog: Action 4 – Powerup other channels – SlideShare

blog SlideShare

Four actions you can take right now to extend your blog’s reach

Introduction

The goal of any company blog is to increase awareness of the company’s brand. To do that the blog must drive traffic to the company website, where the visitor is encouraged to browse other pages.

blog SlideShare

After you have organized your blog using categories and tags, shared your posts on relevant social media channels, and optimized open rates with keyword-rich headlines, there is one more action that will enhance your SEO and extend your blog’s reach – SlideShare.

The last post in the series, How to Powerup your Blog: Four actions you can take to extend your blog’s reach, looks at powerful channel for content distribution -SlideShare.

Action 4: Powerup other channels – SlideShare

SlideShare, now owned by LinkedIn, is a website that allows you to post content (PDFs, PowerPoint presentations, videos, documents, and others) as a presentation.

Once uploaded, your content is public, searchable, viewable, and even sharable! This increases brand awareness, expands your market reach, and drives traffic to your blog or website.

Benefits of using SlideShare

With over 60 million visitors a year, SlideShare is powerful channel for your content distribution. Some benefits of using SlideShare are:

It extends your reach to a large professional audience.

LinkedIn is the parent company of SlideShare, and we all know about the power of LinkedIn professional networks. It also means SlideShare users tend to be business-oriented rather than social browsers.

It boosts SEO

It turns out that Google ranks successful SlideShare presentations above blog articles, news stories, even YouTube videos (well, sometimes). This is a big boost for your blog’s SEO.

It’s free!

For startups and solo professionals, a big benefit of SlideShare is that it is free! For any business it is a smart marketing channel for your content marketing strategy.

It’s easy!

blog SlideShare

SlideShare is easy to learn. If you’ve ever used PowerPoint, you’re on your way. If not, there are many tutorials out there to help you get started quickly.

It helps builds authority.

On SlideShare you showcase your expertise in your field by sharing useful and relevant information. When readers come across your quality content on SlideShare, they will associate that content with you and your personal brand.

It includes analytics.

There is a free analytic tool that helps you measure how and when viewers interact with your content. You can track how many times each presentation or infographic is viewed, shared, liked, commented on or downloaded in a specified period.

How to use SlideShare

So, how do you use SlideShare to extend the reach of your blog? The easiest way is to make a SlideShare presentation for each of your blog posts. A presentation that summarizes the post and makes it easily consumable, understandable, and quick to digest.

Because you’ve already written the post, creating and publishing a presentation is relatively simple. Not only will you at least double your exposure but there is the chance your SlideShare will go ‘viral’!

If SlideShare delivers as predicted, you may decide to start writing your posts with a presentation in mind.

Action 4.5: Powerup SlideShare

You can take a few steps to optimize your SlideShare presentation for your readers and for search engines:

Template

People like things that are familiar. Put together a template that displays your brand, your message. Use it again and again. Make sure the template reflects the colors and style of your blog and website. Place your brand logo on every slide.

Headline

This has been covered in some detail in the 3rd post in this series – Action 3: Powerup your Headlines. Just remember to optimize your title for searching by including keywords/phrases relevant to the blog topic.

Tags

blog SlideShare

You can include up to 20 tags in your presentation, making your presentation that much more searchable. Base your tags on the tag strategy you worked out in Action 1.

Description

By include a compelling description for your SlideShare, you make it more appealing to your reader and increases its SEO. As with the meta description on your website, include relevant, highly searchable keywords/phrases in your description to help search engines find it

Links

Links are very important to your SEO. Google assumes that pages with the most links to them should rank higher in search results than those without links.

So, place links throughout your Slideshare presentation, as well as on the last slide. Include a “Further Reading” slide with a list of links to related content on your blog.

Conclusion

This last post in the series, How to Powerup your Blog: Four actions you can take to extend your blog’s reach, looked at powerful channel for content distribution -SlideShare. SlideShare:

  • Extends the reach of your professional network
  • Boosts SEO
  • Is free
  • Is easy
  • Tracks metrics

Share all your posts are presentations on SlideShare and see if you don’t generate awareness and drive traffic to your blog.

A company blog is a powerful tactic in a content marketing strategy. Posting quality content consistently is key to a blog’s success. But it’s not enough. In today’s marketing environment you will need to powerup your blog to get heard.

This series, How to Powerup your Blog: Four actions you can take to extend your blog’s reach, is all about helping you take action to increase traffic to your blog and website:

  1. Powerup your site structure
  2. Powerup your social media
  3. Powerup your headlines
  4. Powerup all channels – SlideShare

I have put this blog series into a SlideShare presentation. You can download the SlideShare presentation here.

I have published this blog series as a kindle book!

You can buy it here

For more free information about how content marketing benefits the water and environmental industries:

Check out WaterBlog!

CONTACT ME 

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How to Powerup Your Blog

blog social media

Four actions you can take right now to extend your blog’s reach

Introduction

A primary benefit of a company blog is how it can drive traffic to your website. But maybe, just maybe, publishing consistently hasn’t generated the interest you were expecting. What else can you do attract attention?

blog social media

There is no better place to extend the reach of your blog than social media. But, as we all know, without a plan and some discipline, one can easily get sucked down the social media rabbit hole.

This second post in the series, How to Powerup your Blog: Four actions you can take to extend your blog’s reach, looks at how to promote your blog on social media, driving even more traffic to your website.

Action 2.        Powerup your social media

When planning a social media strategy for your blog, it pays to begin by establishing your goals. This will help you choose which channels to target and what focus your content should have.

To extend the reach of your blog on social media you need the right stuff. You need to have:

  • the right profile
  • on the right channels
  • with the right content
  • at the right time.

The right profile

The profile you use on your social media sites can help drive traffic to your website and blog. First, all social media channels give you a couple places to display your website’s URL. Use them all.

Then, fill your About and Biographies sections with relevant keywords. Complete every section to optimize your profile. Include a clear Call to Action to let readers know how to find more information or contact you. On some channels you may need to put the CTA in each post.

Every time you post a blog, share it on all your channels. Use the comments and questions you get to refer people to back to your site.

Place links in your social media biographies to further boost your SEO. When you link back to your site from your social media channels, you’re creating high-quality backlinks to your site.  This is a key benefit of social profile optimization.

The right channels

The business you are in and the content you intend to share will help you pick the social media channels to use. The following sections give a brief overview of social media sites used by B2B marketers.

Facebook

Although it’s changed over the years, Facebook is still an incredibly powerful B2B marketing tool. It remains the world’s largest social network and, used correctly, enables communication with your audience, your customer. Businesses are able to reach their customer base easily, and on personal level.

blog social media

Optimize your company Facebook page and remember that with the new algorithm it’s all about meaningful interactions. Best practice includes:

  • avoiding overly-promotional content,
  • creating and sharing content that’s relevant to your products, and
  • developing a company narrative that keeps your audience interested.

Twitter

Twitter is a channel where you build and manage relationships. Importantly, when you share quality content on Twitter you drive traffic to your site. Prospects that visit your site can then be converted to leads, and ultimately into customers. Twitter is a great place to provide customer service too. Respond to all enquires and comments to encourage engagement.

blog social media

Twitter is also a great place to get people talking about your company, your industry, and, yes, you’re your competitors. Use it to:

  • create buzz around a product launch,
  • give certain employees the power to act as personal contacts with your followers, and
  • develop relationships with bloggers and journalists for further reach.

LinkedIn

When blogging about business and professional topics, LinkedIn is an important channel. LinkedIn helps you reach a B2B-oriented audience. LinkedIn company pages allow you to showcase your business, brand, products and services, and job opportunities.

blog social media

Every time you post a blog on your website post a link to in on your LinkedIn company page as well as the personal page of your primary communicator.

Instagram, YouTube, Pinterest

blog social media

Platforms like Instagram, YouTube, and Pinterest are almost entirely visual. These visually-oriented platforms are most effectively leveraged for brand-building. This is where you share your multimedia and video content (see below).

blog social media

Instagram in particular has become important in brand building because engagement is high, and followers become brand-loyal. Develop a visual identity that reflects your website and brand.

The right content

Regardless of the social media platforms you choose, the key to successful content is shareability. People share content that:

Inspires – you create positivity when you inspire your readers

Entertains – when your content engages, it entertains your readers

Educates – sharing knowledge improves your readers knowledge and quality -of-life.

The content you choose to share will depend on the channel, of course. Remember your goal – driving traffic to the blog on your website – and mix up your offerings.

Infographics

Informative and visually appealing, infographics present facts and figures in a condensed visual format. Infographics are hugely popular and can be a huge source of traffic, especially if it is good enough to be re-shared.

blog social media

Multi-media

On channels like Instagram content must be shared as images or videos. Sharing this kind of content can be very effective. You know how much a picture is worth!

Company clips

This isn’t about boring, old-fashioned corporate videos. Think about ways to show off your team and your brand. Take the opportunity to humanize your brand. You have the potential to win many more followers if you do.

Tutorials, quizzes

Creating tutorials in multimedia formats allows people to see actual products or methods in use. Many in your audience might prefer watching a video rather than reading a 1,000 word post. Use quizzes to entertain your audience and with the right questions, perhaps learn a bit about them.

The right time

Hootsuite, a social media integration platform, investigated the ideal times for sharing content on each social media platform.  They found that each platform has its own peak timing for sharing. For B2B marketing posts, peak time is generally weekdays during business hours. The sections below summarize Hootsuite’s findings.

Facebook

The best time for B2B brands to post on Facebook is

Tuesday, Wednesday, or Thursday

between 9 a.m. and 2 p.m. EST.

LinkedIn

Being a professional network it not surprising that the best times to post on LinkedIn is before and after work on workdays, and at break times. Hootsuite found the best times for B2B brands to post on LinkedIn are:

Wednesday (followed by Tuesday)

at 7:45AM, 10:45AM, 12:45PM, and 5:45PM EST.

Twitter

An interesting statistic about Tweets: the average lifespan of tweet is only 18 minutes! That makes timing all the more important. Here, Hootsuite found that for B2B brands in the US, the best time to tweet is:

Monday OR Thursday

between 9AM and 4PM EST; focus on between 11AM-1PM EST

Don’t even bother on the weekend!

Instagram

Instagram is not as easy to predict due to its algorithm that prioritizes a feed based on the ‘recency’ of the post. The study by Hootsuite did not give specific projections for B2B business or the water industry specifically. They did find the following:

Professional Services

Friday, Tuesday, and Wednesday

at 9 a.m. or 10 a.m.

Technology

Monday and Tuesday

at 2 p.m.

A note about timing

The water and environmental industries, while B2B, do not always fit into the categories analyzed. You should test the same content at different times on each channel. Hone your timing to best suit your audience and upstage your competition.

Always, remember, however, that the best timing int the world won’t make up for bad content!

Conclusion

You can extend the reach of every blog post by understanding your social media audience. By developing the right profile and content for the right channel at the right time your build awareness of your brand.

In the next post in the series, How to Powerup your Blog: Four actions you can take to extend your blog’s reach, learn about how to write a killer headline in Action 3: Powerup your headlines.

For more free information about how content marketing benefits the water and environmental industries:

Check out WaterBlog!

Contact me for quality and professional content writing services

CONTACT ME 

Please follow and like us:
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