Four actions you can take right now to extend your blog’s reach
The goal of any company blog is to increase awareness of the company’s brand. To do that the blog must drive traffic to the company website, where the visitor is encouraged to browse other pages.
After you have organized your blog using categories and tags, shared your posts on relevant social media channels, and optimized open rates with keyword-rich headlines, there is one more action that will enhance your SEO and extend your blog’s reach – SlideShare.
The last post in the series, How to Powerup your Blog: Four actions you can take to extend your blog’s reach, looks at powerful channel for content distribution -SlideShare.
Action 4: Powerup other channels – SlideShare
SlideShare, now owned by LinkedIn, is a website that allows you to post content (PDFs, PowerPoint presentations, videos, documents, and others) as a presentation.
Once uploaded, your content is public, searchable, viewable, and even sharable! This increases brand awareness, expands your market reach, and drives traffic to your blog or website.
Benefits of using SlideShare
With over 60 million visitors a year, SlideShare is powerful channel for your content distribution. Some benefits of using SlideShare are:
It extends your reach to a large professional audience.
LinkedIn is the parent company of SlideShare, and we all know about the power of LinkedIn professional networks. It also means SlideShare users tend to be business-oriented rather than social browsers.
It boosts SEO
It turns out that Google ranks successful SlideShare presentations above blog articles, news stories, even YouTube videos (well, sometimes). This is a big boost for your blog’s SEO.
For startups and solo professionals, a big benefit of SlideShare is that it is free! For any business it is a smart marketing channel for your content marketing strategy.
SlideShare is easy to learn. If you’ve ever used PowerPoint, you’re on your way. If not, there are many tutorials out there to help you get started quickly.
It helps builds authority.
On SlideShare you showcase your expertise in your field by sharing useful and relevant information. When readers come across your quality content on SlideShare, they will associate that content with you and your personal brand.
It includes analytics.
There is a free analytic tool that helps you measure how and when viewers interact with your content. You can track how many times each presentation or infographic is viewed, shared, liked, commented on or downloaded in a specified period.
How to use SlideShare
So, how do you use SlideShare to extend the reach of your blog? The easiest way is to make a SlideShare presentation for each of your blog posts. A presentation that summarizes the post and makes it easily consumable, understandable, and quick to digest.
Because you’ve already written the post, creating and publishing a presentation is relatively simple. Not only will you at least double your exposure but there is the chance your SlideShare will go ‘viral’!
If SlideShare delivers as predicted, you may decide to start writing your posts with a presentation in mind.
Action 4.5: Powerup SlideShare
You can take a few steps to optimize your SlideShare presentation for your readers and for search engines:
People like things that are familiar. Put together a template that displays your brand, your message. Use it again and again. Make sure the template reflects the colors and style of your blog and website. Place your brand logo on every slide.
This has been covered in some detail in the 3rd post in this series – Action 3: Powerup your Headlines. Just remember to optimize your title for searching by including keywords/phrases relevant to the blog topic.
You can include up to 20 tags in your presentation, making your presentation that much more searchable. Base your tags on the tag strategy you worked out in Action 1.
By include a compelling description for your SlideShare, you make it more appealing to your reader and increases its SEO. As with the meta description on your website, include relevant, highly searchable keywords/phrases in your description to help search engines find it
Links are very important to your SEO. Google assumes that pages with the most links to them should rank higher in search results than those without links.
So, place links throughout your Slideshare presentation, as well as on the last slide. Include a “Further Reading” slide with a list of links to related content on your blog.
This last post in the series, How to Powerup your Blog: Four actions you can take to extend your blog’s reach, looked at powerful channel for content distribution -SlideShare. SlideShare:
- Extends the reach of your professional network
- Boosts SEO
- Is free
- Is easy
- Tracks metrics
Share all your posts are presentations on SlideShare and see if you don’t generate awareness and drive traffic to your blog.
A company blog is a powerful tactic in a content marketing strategy. Posting quality content consistently is key to a blog’s success. But it’s not enough. In today’s marketing environment you will need to powerup your blog to get heard.
This series, How to Powerup your Blog: Four actions you can take to extend your blog’s reach, is all about helping you take action to increase traffic to your blog and website:
- Powerup your site structure
- Powerup your social media
- Powerup your headlines
- Powerup all channels – SlideShare