It’s always been about water…
Ever since I was a kid, I have had a fascination with water. Swim lessons in the rain in Seattle. Body surfing off California till our lips turned blue. Tubing down rivers in Arizona. Snorkeling on the Great Barrier Reef.
That fascination with water has stayed with my all my life. In my professional life water – quality, quantity, management, and use – is what has captivated me.
And in my professional life I have been well served by my love of reading and writing. I love to research a topic and find the compelling idea at its core. And then to prove that compelling idea in simple and concise language.
I love how words can transform complex scientific and technical concepts into stories that engage your prospects. How stories can persuade, compel, empower
Okay. So, it’s always been about water and words…
I am now a freelance content writer with a focus on industrial water management and use. I understand the science behind your wastewater treatment technology. Better yet I understand your prospects and clients. I understand the challenges they face in managing water and wastewater. I know their pain points: supply, treatment, compliance.
I can help you communicate your value to your prospects and clients in effective ways. I can help you build thought leadership in integrated wastewater management.
So, how do you persuade prospects to visit your website, connect with you, to contact you? You need to engage them both emotionally and rationally. Find the emotionally compelling idea that will spark their interest. Then prove to them that your solution will solve their problem.
How do you build thought leadership in your niche? By providing compelling content on a consistent basis. Allow me to help you with effective content assets: white papers, case studies and newsletters.
Extensively researched and effectively written, I write whitepapers that nurture leads through the lengthy sales funnel for wastewater treatment plants. White papers vary in length, style, and investment. We work together to address information needs at different points in the sales funnel. We develop a white paper strategy that will pull in leads and nurture them into clients.
I write case studies that tell your success stories. Given access to the happy customer I craft a story that testifies to your brand. Your solution. These success stories are testimonials to your solutions as well as to what it’s like to work with your company.
Together we develop a newsletter strategy that streamlines the process. That makes generating a newsletter that people want to read a piece of cake. Newsletters chock full of meaningful content. But that also show your personal side. Your employees, Your impact on the industry and the community.
Let’s work together and create content that will generate leads, and build your brand. No one else researches the problems you solve like I do. And I will work with you until you are satisfied with the final product.